Attention Grabbing in advertising Interest Incentives

  • NOVELTY – Bizarre effects, unusual devices & statements
  • COLOUR – Brightness, Mood, Harmony
  • ILLUSTRATION – Cuts, Photos, Sketches
  • Action – Activity on the person or thing.
  • The Comic – Pictorial or verbal humor
  • Feeling Tone – Pictorial or verbal humor
  • Instinctive Response – Any appeal to an instincts
  • Effective Response – Appeal to established habits
Share This