REAL ESTATE ADVERTISING

REAL ESTATE ADVERTISING

REAL ESTATE ADVERTISING ROI in Real Estate Advertising What is important – Response percent-ages OR ROI?  Response – no. of inquiries or calls you receive from any marketing activity eg. newspaper ad.  ROI – Return on your Investment. Before we start discussing about...

Fifteen Sales Steps beyond “Knowing the Goods”

We had listened to the sales promotion manager as he outlined the new sales manual. We had admired the compactness and completeness of the instruction book he had prepared for the men to carry with them. His compendium of facts was a marvel. His cover- age of data was...

The Machinery of Advertising

A manufacture does not calculate before lunch, “I believe I’ll use a page in The Ladies’ Home Journal,” after lunch dash off a clever bit of copy, and telephone to the magazine to send a messenger for it before five o’clock, so that he can see the proof tomorrow....

The Efficacy of Advertising

Within ten years the total circulation of national publications has doubled. In 1912 the leading 57 periodicals had a combined circulation of 21,000,000. The total expenditure for advertising in these was more than twenty-nine millions of dollars. The service which...