The Development of Advertising

National advertising is a development, not a discovery. It is not a fad, but a natural outgrowth of economic conditions. Hundreds of manufacturers who feel its influence in competitive enterprise do not even yet perceive that it is nothing less than the inevitable....
Advertising Today

Advertising Today

IN the year 1759 Dr. Samuel Johnson wrote in his weekly Idler: “The trade of advertising is now so near to perfection that it is not easy to propose any improvement.” That was a century and a half ago. Advertising meant announcements a few lines long a fresh cargo of...
Writing Copy from the Inside Out

Writing Copy from the Inside Out

Behavior the “Trick” Advertisement Which Attracts So Much Attention to Itself That It Distracts from What It Should Advertise  No matter who he is — engineer or explorer, physician or lawyer, student of astronomy or of divinity — it is probably good for a man to cast...
Dealer Relations in Industrial Marketing.

Dealer Relations in Industrial Marketing.

IN the issue for May 18, 1927, Advertising and Selling published an article of mine which attempted to explain in detail our method of handling voluminous correspondence expeditiously. As I stated then, the only reason I can spend an occasional afternoon on the golf...
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