27 Ways to Advertise Industrial Product

27 Ways to Advertise Industrial Product

Advertising appeals that you must be present in your advertising & marketing pieces. I’ve listed various appeals that people are attracted to. If you include these in your ads & marketing, definitely it will help you in getting the desired response. My...
Sales Organization for Industrial Marketing

Sales Organization for Industrial Marketing

THE machinery by which a company actually secures orders is its sales organization. In industrial marketing, the private sales organizations of companies range in type all the way from a sales force consisting of one man, who sometimes is also president or treasurer...
What Direct Mail Can Do in Building Industrial Sales

What Direct Mail Can Do in Building Industrial Sales

The Industrial Buyer Must Receive Individual Treatment and Consideration of His Needs Industrial marketing is similar to general or consumer marketing in practically all respects but one: the point of view of the buyer. In selling to the public you deal with single...

The Machinery of Advertising

A manufacture does not calculate before lunch, “I believe I’ll use a page in The Ladies’ Home Journal,” after lunch dash off a clever bit of copy, and telephone to the magazine to send a messenger for it before five o’clock, so that he can see the proof tomorrow....
Sales Organization for Industrial Marketing

Sales Organization for Industrial Marketing

The machinery by which a company actually secures orders is its sales organization. In industrial marketing, the private sales organizations of companies range in type all the way from a sales force consisting of one man, who sometimes is also president or treasurer...