The Reports we have published

Why Industrial Buyers Purchase

When jitney competition became severe, about 1915, the first move of the street rail- way companies was to seek protective legislation. They have discovered since then, however, that the solution of their problems is not to be found in tighter monopolistic control but...

Knowledge Of Human Nature

Returning to the illustration, Lesson II, we take up the second form of ignorance, and endeavor to crowd out ignorance of human nature by a knowledge of human nature.THE TRIUNE MANWhen we speak of the triune-man, we mean the outer and visible body, or physical man,...

Good Advertising & Where It Is Made?

My business is the necessary one of selling goods by the use of type, ink and paper. It requires, first, a definite plan made to fit the business under consideration. The plan varies according to conditions and the result desired just as the plans for a cottage and a...

Development Of The Salesman

Download This Report By Clicking The Image... Character being the result of tendencies and ideas, as we have shown you, it is reasonable that man may forge for himself whatsoever brand of character he desires by the education and exercise of the will, because the will...

Can Advertising Be The Solution TO All Your Business Problems?

The old-time advertising man promised everything. Just give him a bottle - a fancy label - and advertising. A fortune was guaran- teed. He could increase your sales from 1000 per cent to 10,000 per cent in a few months and if that percentage wasn't large enough, he...

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